Additional Links

• Articles and White Papers
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List of Services

Econometric Modeling

• Marketing Mix Modeling & Optimization
• Volumetric & Demand Forecasting
• Brand Equity Metrics & Optimization
• Linkage to Internal Service Quality Levels
• Retention Forecasting & Optimization

Market Research

• Customer Survey Development, Fielding, Analysis & Reporting
• Syndicated Research Forecasts
• Syndicated Research Mapping to Client Databases
• Feasibility Studies

Discrete Choice Models & Segmentation

• Buyer, Clone, & Response Models
• Customer Churn Models
• Customer Upsell & Migration Models
• Customer Lifetime Value & Optimization Models
• Multi-Dimensional Customer & Messaging Segmentation
• Multi-Phase / Product Communication Stream Management Models

Measurement, Tracking & Reporting

• Experimental Test Design
• Pre-Promotion Forecasts
• Post-Promotion Sales & ROI Reporting
• Productionalized Reporting