Services

Our services include software-supported, proprietary solutions in econometrics, customer targeting & segmentation, market research, performance tracking & reporting, and organizational development.

Key solutions include:

• Marketing Mix Modeling & Optimization Maximize Impact of All Media, Online & Offline
• Direct Response Target Modeling Target Prospects Most Likely to Respond / Purchase, Increase ROI, Decrease Cost-Per-Sale
• Customer Segmentation Know Your Customers, Communicate Effectively with Them
• Quality-to-Marketing Management Link & Manage All Metrics Impacting the Customer Experience
• Customer Loyalty & Retention Optimize Service Quality, Enhance the Customer Experience, Decrease Churn
• Employee Engagement & Retention Improve Employee Performance, Increase Retention, Improve Customer Relations

Each of these solutions is built around a comprehensive platform that is designed to bring the full power of quantitative analysis to your business. Our Quality to Marketing Management System (QTMMS) organizes our view of the customer experience and provides the flexibility to tailor custom fit programs for each client.

QTMMS

While the nature and extent of a business issue define our specific approach, we commonly use the following statistical techniques in solving client's business problems:

• Structural Equation Modeling
• Covariance Structure Modeling
• Hierarchical Linear & Nonlinear Modeling
• Factor/Principal Component Analysis
• Autoregressive Regression
• Transfer Function Modeling
• Time-Series Intervention Modeling
• Pooled Time-Series Analysis
• Experimental Designs
• Conjoint Analysis
• Logit/Probit Regression
• Cluster Analysis
• Discriminant Function Analysis
• Neural Networks
• Bayesian Statistics
• Game Theory
• Bootstrapping & Monte Carlo Simulation
• Linear & Nonlinear Programming
• Nonlinear Optimization