Discover the Art & Science of Quantified Media
Marketing Mix Modeling & Optimization - The Science and Utility of Quantifying All-Media ROI, Roy W. Ralston, Ph.D., Polaris Research Inc., 2009. Please contact us for a copy of this white paper.
Customer Segmentation & Targeting - Leveraging Analytic Modeling to Continuously Improve Direct Response Performance, Roy W. Ralston, Ph.D., Polaris Research Inc., 2009. Please contact us for a copy of this white paper.
The Value Proposition and Market Share - A Practical Application in Benchmarking and Market Performance, New Business and Finance Research Development, Chapter 1, Nova Publishers (2009). Roy W. Ralston, Ph.D., University of North Texas. Please contact us for a copy of this article.
Use of the Quasi-Experimental Method in Assessing the Impact of Branding on Customer Value: The Role of Intervention Analysis in Business Settings, Journal of Current Issues in Finance, Business and Economics (2007). Roy W. Ralston, Ph.D., Adjunct Professor of Sociology, University of North Texas, Denton, Texas and President/CEO, Polaris Research, Inc. and Bill Luker Sr., Emeritus Professor of Economics And Dean Emeritus College of Public Affairs, University of North Texas, Denton, Texas. Please contact us for a copy of this article.
The Effects of Customer Service, Branding, and Price on the Perceived Value of Local Telephone Service, Journal of Business Research (56) (2003), Roy W. Ralston, Ph.D. Please contact us for a copy of this article.
Model Maps Out A Sure Path To Growth In Marketplace, Roy W. Ralston, Ph.D, Marketing News. Please contact us for a copy of this article.
The Impact of Behavioral Traits on Employee Satisfaction, Roy W. Ralston, Ph.D., Public Personnel Management, Volume 25 No. 4 (Available on Amazon.com). Please contact us for a copy of this article.